Caesars Partners with NetGaming for Slots Development
A slots-focused content partnership with NetGaming will bring more iGaming features to Caesars Casino app users. NetGaming’s ultimate goal is to set foot in the US market, resulting in bigger profits and more customers.
Popular casino slot games such as Wicked Wins and Zeus’s Thunderbolt 5000 will be available on the Caesars Palace Online Casino app soon.
Users of the Caesars online casino products can look forward to more great slot titles thanks to a partnership between that company and game developer NetGaming.
The deal was announced this month, and new titles from NetGaming will begin appearing for Caesars casino apps in 2025, according to an announcement. The most well-known slots titles from NetGaming that Caesars consumers will be able to play include the American Wonder Reels series, Zeus’s Thunderbolt 5000, and Wicked Wins.
Caesars Palace Online Casino has iGaming licenses in Michigan, New Jersey, Pennsylvania, and West Virginia. The app can be downloaded for iPhone and Android phones in those states. It is branded as either Caesars Palace Online Casino or Caesars Sportsbook & Casino.
NetGaming Has Sights Set on US Market, Deals with Caesars and BetMGM
NetGaming has been aggressive in pursuit of establishing a foothold in the US online casino market. Earlier this year, the company announced plans to launch its games on the BetMGM mobile casino app.
“We are thrilled to partner with Caesars, one of the most respected and prestigious brands in the gaming industry,” said Pallavi Deshmukh, Chief Executive Officer for NetGaming. “This agreement represents a significant milestone for NetGaming,” Deshmukh added, “as it allows us to reach a broader audience and showcase our great games that stand out for their innovation, quality, and player engagement.”
Based in the United Kingdom, NetGaming has licenses to provide games in that country, the European Union, as well as Belarus and Georgia. NetGaming entered the US online casino market in 2023 in Michigan.
While the US online casino industry has been slow in rolling out, the states that have legalized the activity are performing well. In 2023, Michigan recorded a 21.6% increase in online casino revenue compared to the previous year. New Jеrsey has also recorded big numbers for tax revenue from online casinos, or what is often also called iGaming.
Unfortunately for NetGaming, Caesars, and other gaming companies, no states have legalized online casinos in 2024. Several, including Illinois, are contemplating legislation to make online casino apps a reality, as soon as 2025.
Caesars Increases Integrations to Engage Online Casino App Customers
Earlier in 2024, Caesars debuted its first casino game platform developed within its own gaming division, titled Horseshoe Online Casino. That move, as well as partnerships like the one with NetGaming underscores the seriousness at which Caesars is approaching legal online casino markets in the US.
“We’re committed to putting our players first,” said Caesars Digital Senior Vice President and Chief iGaming Officer Matt Sunderland. “Integrations like these add to our ambitions of offering them an elevated online casino experience they can’t find anywhere else.”
